This phase of the program focuses on gathering onformation and establishing design image criteria. A creative brief is developmed by the desiger after interviewing the client.
After the designer and client have reached an agreement, visual solutions are pursued that are aligned with the client's objectives and strategy.
In this creative phase, design ideas for the project is developed. Recommendations for color schemes and secondary typography may be made.
Decisions on art direction for the project is final and art files are delivered to client in all formats needed.